She previously worked for Initiative Media, the Media Agency of the Year in 2009. Specializing in entertainment, she wrote copy, and executed marketing campaigns for Lionsgate, her main client. Fayeruz has worked on titles such as The Hunger Games, Precious, Kick-Ass, The Lincoln Lawyer, The Expendables, The Next Three Days, Madea's Big Happy Family, SAW3D and more. Other clients include Carl's Jr., The TV Guide Channel, The California Lottery, Express and S.C. Johnson.
Previously, she was employed by StreetWise, promoting Warner Bros. films. Specializing in youth marketing, some of her performance credits include Get Smart, I Am Legend, 10,000 B.C. and Speed Racer. Fayeruz wrote copy, web content, trivia, blogs, social media updates and polls for a database of over 250,000 fans, or "brand ambassadors." She also collaborated with Field Marketing at Warner Bros. to carry out street-level campaigns. Her other clients included Fuel TV and Coldstone Creamery.
At Alternative Marketing, Fayeruz collaborated with clients such as HBO, Sony Pictures, Warner Brothers, Disney/Buena Vista, Lionsgate, New Line Cinema and Twentieth Century Fox. She promoted films such as The Sopranos, Spider-Man 3, The DaVinci Code, The Devil Wears Prada, Little Miss Sunshine, Stranger Than Fiction, Half Nelson, Marie Antoinete and more.